What is Gears & Beers?2015-05-13T21:40:05+00:00

Motor City Gears & Beers is a point to point beer sampling tour of Detroit’s historic neighborhoods, notorious watering holes, and popular up-and-coming destinations.You can choose between 10 mile, 15 mile, or 25 mile routes, either guided or self-guided. At the conclusion of the ride join us for an afterparty featuring further beer sampling, food, and entertainment.

When is the Fifth Annual Gears & Beers?2018-02-08T21:35:46+00:00

Saturday, October 13th, 2018 at 9:30am. Rain or Shine.

Where is it?2018-02-08T21:43:07+00:00

Motor City Gears & Beers 2018 will be held at the Detroit Boat Club on Belle Isle, located at E Picnic Way, Detroit, MI 48207.
Note: It is displayed as “Detroit Boat Club Training Facility” on Google maps

Who goes to Gears & Beers?2015-05-13T21:49:46+00:00

Fun-loving urban adventurers and active lovers of our great city will be in attendance. We welcome everyone and anyone 21+ who is interested in exercise, has a thirst for delicious brews, or wants to learn more about Detroit.

Note: You must be 21 years of age or older to participate in Gears & Beers.

What is the cost?2018-02-08T21:03:40+00:00

Buy Early & Save!

Can I join the afterparty festivities if I don’t want to do the bike ride?2018-02-08T21:08:12+00:00

Yes! The Gears & Beers afterparty is part of the Boat Club Beer Fest at the Detroit Boat Club on Belle Isle. A portion of proceeds benefits the restoration and preservation of this historic building.
Learn more HERE.

Where does the ride start and end?2018-02-08T21:08:46+00:00

Motor City Gears & Beers 2018 will start and finish at the Detroit Boat Club on Belle Isle.

Where Can I Park?2018-02-08T21:11:21+00:00

Parking is available at the Detroit Boat Club, just follow the Gears & Beers signs and the prompts given by parking attendants.

The Recreation Passport ($11 for Michigan vehicles, $5 for Michigan motorcycles, nonresidents pay $31 for an annual pass or $9 for a day pass. ) is required for vehicle entry to all 102 Michigan state parks, including Belle Isle.

Michigan residents can purchase the Recreation Passport by checking “YES” when renewing license plates at a Secretary of State branch office, self service station or online.

If you didn’t check “YES,” or are visiting in a nonresident vehicle, a window sticker can be purchased at the visitor contact station or at the White House.

How far is the ride?2015-05-13T22:10:44+00:00

We have three ride options: 10 miles, 15 miles and 25 miles. Choose between guided and self-guided tours.

How long does it take to ride the 10/15/25 Miles?2017-04-10T19:55:54+00:00

10 miles (including stops at the bars = 3 to 4 hours)
15 miles (including stops at the bars = 4 to 5 hours)
25 miles (including stops at the bars = 5 to 6 hours)
*Times are subject to the pace at which you ride, the length of your visits to each bar, and if you decide to grab lunch while you are visiting one of the many establishments we will be visiting*

What kind of shape do I need to be in to ride?2014-09-13T23:47:58+00:00

Anybody who is in average physical condition should have no trouble going the distance. The ride is relatively flat. We would recommend with any distance ride that you prepare yourself with adequate training.

Where can I rent a bike if I don’t have one or if I’m flying in for Gears & Beers?2017-04-10T19:55:54+00:00

Click here for a list of Detroit shops that offer bike rentals.

How do I register?2018-02-08T21:32:13+00:00

There are a few ways to register for Motor City Gears & Beers:

ONLINE: To register online simply visit our Registration Page

BY PHONE: Call our friendly event staff at 248.543.1000

BY MAIL: Checks made out to The Social Connection can be sent to

The Social Connection
23315 Woodward Avenue
Ferndale, MI. 48220

All checks must be received by Friday, October 5th. Checks that arrive after 10/6 will be voided and returned to the sender for another form of payment. Please call us at 248.543.1000 to let us know you are sending it; include your phone number on the check so we can call you to let you know it has been received.

IN PERSON: Visit our office in Ferndale to register in person before the event. Please call 248.543.1000 prior to your arrival to let us know that you are coming. Office hours are Monday – Friday, 10am – 5pm. Walk-in purchasers can pay by credit/debit, cash, or check.

DAY OF EVENT:  Motor City Gears & Beers tickets will be for sale at the event for $70. Customers who choose to register the day of can pay by credit/debit or cash.

Will my registration packet be mailed to me?2017-04-10T19:55:53+00:00

Motor City Gears & Beers does not mail out registration packets. Riders will receive their packets and any purchased swag at the registration table when they check-in the day of the event.

Can I pick up a packet for someone else?2017-04-13T17:30:45+00:00

Because Gears & Beers is a 21+ event, guests are unable to pick up another persons packet.

Can I register for someone else?2017-04-13T17:39:35+00:00

Yes, tickets for multiple people can be purchased by an individual. If you purchased tickets for multiple people you can either check-in together on event day, or individual tickets can be emailed or printed out and given to each person.

What is in my registration packet that is so important?2017-04-10T19:55:53+00:00

Registration packets include a Gears & Beers wristband, route map, and beer sampling tickets for use at participating venues and the afterparty. Wristbands must be worn for the duration of the event and to receive free entry to the afterparty.

Note: Registration packets WILL NOT BE REPLACED IF LOST.

I’m registered but can’t come. Can I get a refund?2017-04-13T17:44:02+00:00

Motor City Gears & Beers DOES NOT OFFER REFUNDS for cancellations, however registrants may transfer their ticket to another rider. To transfer your ticket to another rider simply email the ticket or print it out and give it to the person taking your place. If the rider taking your place wants to ride a different route than the one you signed up for please have them call our offices at 248.543.1000 to make the change.

What time does the ride start on Saturday?2016-06-21T20:59:56+00:00

Self-guided riders can start anytime between 10am and n0on.

Guided tours leave at 10am, 10:30am, 11am & 11:30am.

The Motor City Gears & Beers Afterparty kick offs at 4pm and goes until 8pm.

Note: Unless you are a very fast rider, we do not recommend starting the ride after noon.

Will there be restrooms or port-o-lets along the route?2015-05-13T23:23:14+00:00

Yes. Restrooms will be open to riders at participating venues along the route.

Will there be places to get something to drink along the route?2015-05-13T23:28:54+00:00

Of course! The event is called “Gears & Beers” for a reason. In addition to your beer samples, participating venues will have water and offer other beverages for purchase. We encourage all riders to carry a water bottle.

Will there be places to get something to eat along the route?2015-05-13T23:33:33+00:00

Yes. Feel free to purchase lunch at your favorite participating venue. Riders may also provide their own snacks. Additionally, there are stores along the route where you can pick up snacks and beverages – just don’t forget to bring cash.

What will the weather be like?2017-04-13T17:53:06+00:00

The average temperatures this time of year are in the low-to-mid 60’s. PERFECT for biking! We recommend wearing layers  so you can adjust to temperature and weather changes throughout the day.

Note: Motor City Gears & Beers takes place RAIN OR SHINE. It is advisable to check the weather the day of the event.

What should I bring?2017-04-10T19:55:52+00:00

Mandatory Items

  • Drivers License or Valid ID  must be provided at registration. Participating bars will also ask to see your ID.
  • Bike Helmets are MANDATORY for all riders.

Suggested Items

  • Padded Bicycle Shorts/Pants
  • Bike Lock
  • Water Bottle
  • Cell Phone & Charger
  • Clothes For ALL Types of Weather
  • Sunblock
  • Backpack For Carrying Items
  • Money
  • Spare Bicycle Tube and/or Patch Kit
What should I do to prepare my bike for the ride?2015-05-14T00:02:46+00:00

Yes! First and foremost, make sure you have ridden your bike and that it is in working condition. It is highly recommended that you check your tire pressure before the event. The number one complication riders encounter is a flat, which is often the result of under-inflated tires. Road debris can also pose a threat to tires, so having a spare tube and/or patch kit handy is a smart precaution. Mechanics will be available before the ride and along the route as roving SAG (service & gear).

What does Gears & Beers benefit?2017-04-10T19:55:52+00:00

A portion of proceeds will benefit Back Alley Bikes 

Can I do the ride with my personal rollerblades, a long or skate board?2015-05-14T00:07:36+00:00

We’re sorry, but Gears & Beers is for bicycle riders ONLY.

When will the map for this event be released/When can I have a map?2018-02-08T22:10:03+00:00

2018 Gears & Beers maps will be made available online as soon as possible. Click Here to see last year’s map.

A detailed route map will be included in your registration packet.

Do you have women’s shirt sizes?2017-04-10T19:55:51+00:00

Yes. Gears & Beers shirts are available in women’s sizes. All event swag is available for purchase when you register online.

Can I exchange shirt sizes?2015-05-14T00:28:54+00:00

If you find that the shirt size you registered for does not fit you can exchange sizes AFTER the ride.

Note: Shirts must be UNWORN. Sizes available for exchange are limited and first-come, first-served.

Do I have to wear a helmet?2015-05-14T00:29:48+00:00

Bike Helmets are MANDATORY for all riders.

I am interested in volunteering for this event. How do I get involved?2017-04-10T19:55:51+00:00

Please register on the Get Involved page. A member of our team will contact you with further details.

How can I sponsor the Gears & Beers event?2016-07-28T03:31:49+00:00

Both monetary and in-kind options are available for interested sponsors. Please call our office at 248.543.1000 or email specialevents@thesocialconnection.com for more information about sponsorship opportunities.